Role of Media in Society
In democratic countries, the media is known as the "fourth pillar" to monitor the activities of the legislature, executive and judiciary. Since the 18th century, especially since the American independence movement and the French Revolution, the media has played an important role in reaching out to and making the people aware. If the media plays a positive role, any individual, institution, group and country can be enriched economically, socially, culturally and politically.
At present, the usefulness, importance and role of the media is constantly increasing. No society, government, class, institution, group person can move forward by ignoring the media. In today's life, the media has become an indispensable necessity. If we look at what society calls, the fact that we cannot call a crowd of people or an unorganized person a society. Society means the interplay of relationships, in which communities with prudent and thoughtful human beings exist.
Media is a holistic mechanism which includes printing presses, journalists, electronic media, radios, cinema, internet etc. When it comes to the role of media in the society, it means what contribution the media is directly and indirectly contributing to the society and the positive and negative impact it is having on the society while discharging its responsibilities.
Looking at the impact, it is clear that the increase in power, importance and usefulness of the media in the society has greatly enhanced its positive effects but at the same time has also emerged negative effects.
While the media has contributed boldly to making the public aware, exposing corruption, logical control of power and the promotion of public interest, it has also tarnished its role by falling into the trap of greed, fear, hatred, competition, ill-will and political vicious circles. Adopting yellow journalism for personal or institutional vested interests, exploiting others by blackmail, quoting snappy news and distorting news, publishing news that provokes riots, bi-meaning events and statements, fear or greed Nowadays, many unfair things like flattery of the ruling party, unnecessarily praising and glorifying someone else and criticizing someone else are being done by the media nowadays. Overstating accident and sensitive issues, ignoring reports related to honesty, morality, integrity and courage have become a common feature of the media nowadays. This behaviour of the media creates a state of disorder and imbalance in the society.
Print Media and TV And western culture is coming and spreading through cinema which has led to an increase in incidents like unnecessary fashion, obscenity, theft, hooliganism in the society. Due to this collapse, the younger generation is also falling into the pit of collapse.
Anti-social activities are reaching the youth through the Internet, which is continuously reducing morality, culture and civilization. In view of all this, it has become necessary today to discuss the role of the media.
The role of the media should be as a real information provider agency. The media makes the society aware of what happens all over the world. Therefore, it should be the endeavour of the media to make these information realistic. There should not be an attempt to distort or corrupt the information. For the benefit and information of the society, information should be presented to the public as it is and purely. The presentation of the media should be one that can guide the society. The presentation of news and events should be in such a way that the public can be seen. Good articles, editorials, knowledge information, best entertainment, etc. should be included in the news only then the right direction can be given to the society.
The media provides leadership to the society in many ways. This affects the ideology of the society. The media should also be present in the role of motivators so that society and governments get inspiration and guidance. The media is also a protector of the interests of different sections of the society. He also plays a role as a watchdog of society's policy, traditions, beliefs and civilization and culture. Various incidents that have taken place all over the world are known to different sections of the society through the media. So, he should present the information in a fair lying perspective.
The media also plays a major role in the imbalance and balance of society through its news. The media can develop a sense of peace, harmony, harmony and courtesy in the society through its role. During social tensions, conflicts, differences, wars and riots, the media should act in a very restrained manner. The media also plays an important role in emerging a sense of devotion and unity towards the nation. The media should participate in the telecast of inspiring encouraging news in honour of the martyrs. The media can also play the role of a social worker through various social activities. It can serve humanity greatly by providing public cooperation in times of earthquakes, floods or other natural or humanized disasters. The media should also come forward to promote good tendencies.
Given the multifaceted role of the media, it can be said that the media has emerged today in both destructive and friendly roles. It is high time that the media uses its power in the public interest and looks after the society so that it does not become a bhasmasura in future.
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